Moved to Tumblr...

Holy Shit, without any warning I've moved my blog to tumbr.

I think I've got it rigged so that you don't need to changed your RSS- but if you don't see any updates for awhile it means something is wrong, so be sure to check in.

NEW BLOG AVAILABLE HERE

So long blogspot...

Time will tell...

on repeat...

more ANOLON COOKWARE...

get me drunk one night and ask what it was like to shoot this:

ANOLON COOKWARE: What should I make for dinner tonight?

Well perhaps you should look here...

...and pay tribute to what was about a year of work for me: 6 meetings in San Francisco, 12 concept development days, 6 pre production days, 12 production days, and close to 6 months of post production has created 15 unique recipes. Take a peek at the credits after one of the videos- it was a huge effort amongst a lot of people- Thank you, thank you, thank you.

Friends- I'm His Girl

I DP-ed this music video for Director Aurora Halal. Super 8 film...is fucking nutz

Crew Portrait

our super 8 camera on a steadicam rig

was secretly missing the red camera at that moment

Shooting in the Market Hotel

'

on repeat...

1st Place Lifestyle in APA Annual...

Winning photo contests in cheaper than therapy:

4 months later..

No matter how commercial a print job, there will always be a way to capture a photograph within the restrictions you are given by the client which feels like "yours." Doing this with enthusiasm and ambition isn't hard for me- i love taking pictures.

The problem with video is that after you've accomplished the above you still have 80% of the job ahead of you and each step of the way you're given more and more restrictions: directing the talent, picking music for the edit, directing the edit, directing the color. The majority of your time spent as a commercial director is not on set but in the commercial nuances of post production. It's exhausting and easy to lose touch with your original vision.

I can't believe I thought I wanted to stop taking pictures.

John Hartford

When I was in high school and learning to play the guitar I noticed quite quickly that I was tone deaf. I (quietly) decided to take voice lessons at my all male athletically motivated boarding school with the choir teacher. He asked what I wanted to learn to sing and I said John Hartford's Gentle On My Mind. We practiced once a week for a few months and once, just once, I nailed every note in the song. This isn't the best version (best is on steve goodman's tribute album) but if you have the time, listen to the lyrics... it's a perfect song.

Bored to Death...

I love that the main character in Bored to Death lives in 1 Hanson Place in Fort Greene and gets stuck on the clock in the 1st episode of this season

The writings of a 19 year old Will...

Rome circa. 2005

I wrote this when I was 19 and living in Rome for a year. When in college I always thought I'd be a writer... my internal monologue has definitely become less dramatic in the last 8 years and while I kinda feel bad for this kid wondering around Europe I think there may have been something brewin' that was maybe, almost, well written:

As the young man walked home from a night of Italian delicacy, absinth shots, and a crisp rolled joint smoked afront the Coliseum, he simultaneously realized where he had been and where he was going. It was ending and while his puritan blood had been finally mixed with psedo-maxist ideals, he still yearned for the Confederate flag wearing rednecks of Free Union. He always knew it, even when he had that dream in Italian. He accepted it months ago with the realization that the year was no longer a year, and his foreign potential had transitioned to the distant past. However, it wasn't until he passed St. Peter's and turned right onto Via Ottaviano that he really rationalized how short 11 days would be. Where did it go? Where is Virgina? Where is Maine? Define home. Regardless of the confusion, he pressed on, managing to smile as he passes a man speaking to a crucified angel.

Endless Commercials...

I shot the still life aspect to these commercials currently running broadcast:

was my first "precession" still life job which is a test in patience indeed.

RIP Steve Jobs..

The digital revolution is the reason I was able to stop photo assisting and go out on my own. It pays my rent, takes me out to dinner, and allows me to do something I love for a living. Steve Jobs is responsible for the majority of the changes in the photo industry since I graduated in 2007. Thank you, I'll miss you...

"There may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented." -Barack Obama

Dominique Di Fara...

Dominique Di Fara has judged me unworthy of his time.

It's such a bummer we age past 25.

Hush Puppies

Another piece I DP-ed some months back which Chris directed. Puppies smell like roses:

Nordstrom

I DP-ed this piece for Nordstrom a few months back. directed by Chris Craymer.

I hate Time Warner

I just want anyone that reads this blog and is on the fence about getting cable and/or internet to avoid Time Warner at all costs. I've been with them for 4.5 years and they are quite possibly the worst company across the board: product, service, assistance. THE WORST.

Anyone want to take my studio before the brokers get to it?

The apartment is great: french doors, good light, parlour floor, enough closet space BUT the square footage is comical. Its way livable but maybe 380sq/ft and has a murphy bed.

That said, if its time to move out on your own and leave the roommate its pretty perfect: $1500/mo and on a prime street in the fort greene/clinton hill hood.

william@williamhereford.com

Updated website....

I've updated my website with some of the images I've shot in the last 6 months as well as added a dedicated "food" portfolio. Take a peak if you've not visited in awhile.

It is certainly a trip...

...to see your first girlfriend from middle school unexpectedly in an infomercial while flying home from work.

circa. 1997

circa. 2011

One big family.

they have a house AND a cat.

a weekend in Nantucket....

I grew up spending every August in Nantucket with my family and in the last 8 years have lost that tradition. I remember it being an amazing place for a teenager. The island is incredibly safe so I was cut loose in what was then a particularly urban scene for me. We'd sneak down to the Summer House restaurant in the middle of the night and snag a few bottles of wine and then go skinny dipping in their pool.

I'm pleased to report that Nantucket is equally as fun as an adult- even in the off season:

Town harbor and lyssa on the ferry

my old front yard

town and lyssa with an apple

nantucket sound and new st in sconset

i had nightmares about this place as a kid

chantecleer and it's garden

getting ready to skinny dip at the Summer House (we didn't steal anything)

altar rock and me on the ferry (photo by maria)

after our beach fire on sconset beach

gibbs pond and the playground by sconset beach

??

pre dinner drinks

sconset beach

beach permits and brant point lighthouse

pie

victor gardsater, photographer

what jealousy looks like to me: here

I'm moving again...

But in 3 years I just can't seem to make it too far...hm

I'm headed to Nantucket tomorrow:)

circa '92 with the West Family on Jetties Beach

If Lyssa was a painting...

...and tungsten lights were a brush